Detrix - Rebrand of an EDM producer

Branding, 3D, Motion Design & AR.

Detrix reached me on instagram after i posted my project GLOBAL LOCKDOWN

sayin he wanted to rebrand/artworks for his future releases & that he was inspired by my my 3Ds.

Detrix - Rebrand of an EDM producer

Branding, 3D, Motion Design & AR.

Detrix reached me on instagram after i posted my project GLOBAL LOCKDOWN

sayin he wanted to rebrand/artworks for his future releases & that he was inspired by my my 3Ds.

Detrix - Rebrand of an EDM producer

Branding, 3D, Motion Design & AR.

Detrix reached me on instagram after i posted my project GLOBAL LOCKDOWN

sayin he wanted to rebrand/artworks for his future releases & that he was inspired by my my 3Ds.

Rebrand

I started by recreating a new logo for him, one that would fit way better to the new Artistic Direction we were heading together.

Artistic Direction

So basically, every release would be marked with the same concept & the same Art Direction, the one we would build together but he had some very specifics ideas.


" I want a lot of black, some white and heavy glowing neon green.

Oh, and some chrome ! "

Artworks

After this, i had to imagine a scene that would repeat on every single artwork.

The change would be the center object, set up in the scene and materials applied on it

 (with some slight changes to adapt my modeling and the track name).


Every release would include a fix artwork & a short loop-animation of the artwork with song preview (visualizer).

Track
WTF

Track
WTF

Track
WTF

Track
PARALLAX

Track
PARALLAX

Track
PARALLAX

Track
INVADER

Track
INVADER

Track
INVADER

Track
DESIGNER

Track
DESIGNER

Track
DESIGNER

EP PROJECT
SPACE ODYSSEY

EP PROJECT
SPACE ODYSSEY

EP PROJECT
SPACE ODYSSEY

SPECIAL TRACK
DIAMOND

SPECIAL TRACK
DIAMOND

SPECIAL TRACK
DIAMOND

A/R Filter

For the "Invader" release, i had the idea to surprise him with an Instagram filter, 

because why not.


First of all, i absolutely wanted to learn and try to create one, and also,

this release with the helmet as a main object was fitting

super well to my filter concept.


So here i am, firing up Spark AR for the first time.Thanks to the community & their pretty documentation,i came up with a working, good looking (at least to us) augmented reality filter !

Thank you for reading :)