Subr - All-in-one Subscription manager

Branding, UX/UI.

Subr is an all-in-one desktop solution for managing your media subscriptions with ease. It automates the entire process, from fetching your subscriptions to cancellation, delivering a seamless experience. The app was designed to streamline the process of managing media subscriptions.


The goal of the project was to provide a comprehensive, end-to-end solution for users.

Subr - All-in-one Subscription manager

Branding, UX/UI.

Subr is an all-in-one desktop solution for managing your media subscriptions with ease. It automates the entire process, from fetching your subscriptions to cancellation, delivering a seamless experience. The app was designed to streamline the process of managing media subscriptions.


The goal of the project was to provide a comprehensive, end-to-end solution for users.

Subr - All-in-one Subscription manager

Branding, UX/UI.

Subr is an all-in-one desktop solution for managing your media subscriptions with ease. It automates the entire process, from fetching your subscriptions to cancellation, delivering a seamless experience. The app was designed to streamline the process of managing media subscriptions.


The goal of the project was to provide a comprehensive, end-to-end solution for users.

Problem & Research

Managing subscriptions can be a daunting task, the research phase was essential for understanding users' needs and pain points. Through web search, I found multiple surveys, focus groups, articles and user interviews, insights about the target audience's challenges in managing subscriptions.


The research revealed the target audience was indeed seeking a solution to track subscription expenses, easily cancel subscriptions, and remember to do so before renewal.

Persona

The persona section of this case study provides an in-depth look at the target audience for the Subr. By creating a user persona, I was able to understand the needs, pain points, and goals of our target user. This information was critical in shaping the design and functionality of the application. Elise represents the typical user of the Subr desktop app, providing a clear picture of the target audience and their needs.

Elise is a 28-year-old designer who works at a creative agency and has multiple subscriptions for design tools and platforms. She has trouble keeping track of her subscription expenses and often forgets to cancel before renewal, leading to unexpected charges and frustration.

She desires a user-friendly app to manage her subscriptions, keep track of expenses, and make cancelling easier. Elise values simplicity and efficiency and is willing to pay for a solution that meets her needs.

Elise is a 28-year-old designer who works at a creative agency and has multiple subscriptions for design tools and platforms. She has trouble keeping track of her subscription expenses and often forgets to cancel before renewal, leading to unexpected charges and frustration.

She desires a user-friendly app to manage her subscriptions, keep track of expenses, and make cancelling easier. Elise values simplicity and efficiency and is willing to pay for a solution that meets her needs.

Elise is a 28-year-old designer who works at a creative agency and has multiple subscriptions for design tools and platforms. She has trouble keeping track of her subscription expenses and often forgets to cancel before renewal, leading to unexpected charges and frustration.

She desires a user-friendly app to manage her subscriptions, keep track of expenses, and make cancelling easier. Elise values simplicity and efficiency and is willing to pay for a solution that meets her needs.

User flow

The user flow was designed to provide a clear understanding of the interactions between the user and the application. The user flow highlighted the key features and functionalities of Subr.


Check complete user flow here.

Wireframes

The initial wireframes were created to serve as a blueprint for the design of the application. The wireframes were crafted to ensure that the design decisions were informed by the research and user flows.

Design

Here are the final design of Subr, created with the user in mind. The designs are visually appealing and intuitive, making it easy for users to manage their subscriptions.

Thank you for reading :)