Problem & Research
Managing subscriptions can be a daunting task, the research phase was essential for understanding users' needs and pain points. Through web search, I found multiple surveys, focus groups, articles and user interviews, insights about the target audience's challenges in managing subscriptions.
The research revealed the target audience was indeed seeking a solution to track subscription expenses, easily cancel subscriptions, and remember to do so before renewal.
The persona section of this case study provides an in-depth look at the target audience for the Subr. By creating a user persona, I was able to understand the needs, pain points, and goals of our target user. This information was critical in shaping the design and functionality of the application. Elise represents the typical user of the Subr desktop app, providing a clear picture of the target audience and their needs.
The user flow was designed to provide a clear understanding of the interactions between the user and the application. The user flow highlighted the key features and functionalities of Subr.
The initial wireframes were created to serve as a blueprint for the design of the application. The wireframes were crafted to ensure that the design decisions were informed by the research and user flows.
Here are the final design of Subr, created with the user in mind. The designs are visually appealing and intuitive, making it easy for users to manage their subscriptions.